Financial Performance Representations

In over 30 years of franchise consultant experience, people frequently ask me, “Can I give out financial projections to prospective franchisees?” The answer is yes, if the earnings claims are compiled correctly and included in Item 19 of the company’s FDD (Franchise Disclosure Document). The FTC (Federal Trade Commission) is the federal agency that oversees […]

How Do You Sell Franchises?

In over 30 years of franchise consultant experience, people frequently ask me, “Why does one franchise sales program flourish while another franchise sales program disappoints?” There are many causes for succeeding or failing in your franchise sales program. In this franchise consultant blog, I will address another Frequently Asked Question about franchise sales programs and […]