NFA Franchise Consultants

Initial Franchise Training Program

As a franchise consultant, people often ask me “What else should I consider when franchising my business?

A key element in successfully franchising your business is creating a strong initial training program. Here are some of the questions I recommend we address together during this step of franchising your business:

  1. Which franchisee representatives attend training and who is the trainer?
  2. When does the training occur?
  3. What subjects are covered?
  4. How many days/weeks will it last?
  5. Where will the training happen?

When franchising your business, you can anticipate that as your franchise program expands, your initial training program will change. Here, I examine the pertinent questions to consider when first franchising your business.

  1. When franchising your business, you must determine which franchisee representatives must be trained. Of course, the answer varies with the industry and specific business model. Typically, it includes all franchisees involved in the operation. It may also cover staff in managerial or supervisory roles. In addition, when franchising your business, decide which, if any, of your employees will be the trainers. Who has the expertise and capability to teach your system to franchisees and their team?
  2. When to schedule the training is a consideration while franchising your business. Perhaps you should structure the training program to permit your franchisee to return to the franchise location to handle certain tasks, such as meeting representatives of local licensing agencies or receiving incoming equipment deliveries.

As part of successfully franchising your business, also determine when to train the franchisee’s team members. Usually, the majority of the franchisee’s employees are trained at the franchise immediately before opening.

However, when franchising your business, it may be wise to train in advance some of the franchisee’s key people so that they are fully functional on opening day. When setting up this training schedule consider the following:

  1. How much pre-opening payroll will the franchisee incur?
  2. Is the key person likely to forget what he/she learned in training while waiting for the location to open?
  3. Will the key personnel find other jobs because of a lengthy break between training and franchise’s opening?

Continued next month